GMAC Advantage
GMAC Real Estate Brand Advantage
GMAC is a brand that people have come to trust and rely on for nearly 90 years.
From automotive financial services to insurance to home financing, GMAC has
achieved dramatic success by consistently understanding what the customer
really wants, and then delivering it. At GMAC Real Estate, we apply this same,
simple principle to home ownership.
GMAC Real Estate has created a clear distinction from the competition with our
unique Premier Service® promise and our Home Ownership Services business
strategy - both of which revolve around providing our consumers with a suite of
services to ensure a seamless, one-stop real estate transaction.

Building a Real Estate Career with GMAC Real Estate Can Help You:
- Attract, serve and retain more home buyers and sellers
- Provide your clients with the one-stop real estate experience they want
- Earn more through GMAC branded products and services
- Take advantage of the global reach and advantages of our brand

A Powerful Brand Name
We firmly believe that brand power plays a critical role in your earning power. We’
re a part of a diverse global GMAC franchise that spans 40 countries. This is an
incredible asset that no other real estate company can offer.

Adding Value Through Unparalleled Service
We promise our customers the best possible real estate experience with
Premier Service. We put our promise in writing and hold ourselves accountable
to a higher standard of service that’s unparalleled in the industry. GreatWest
GMAC Real Estate has achieved a 96% Customer Satisfaction Rating, and we
believe that satisfied customers can lead to improved repeat business,
expanded referral business and –through demonstrating real value – increased
commissions.

Increased Service and Revenue Opportunities
Key to our success is the inherent ability of GreatWest GMAC Real Estate to
extend value throughout the home buying or selling process through our Home
Ownership Services business strategy.

Many of our local offices offer a full range of services such as mortgage, title,
home warranty and other home ownership services. These services can give
you an enhanced role in every transaction, the possibility of additional revenue
opportunities and, ultimately, the benefit of giving your customers a more
satisfying home buying and home selling experience.

Relationships Throughout the General Motors Family of Companies
Our unique business relationship with General Motors (GM) offers you business-
building opportunities no other firm can offer, by tapping into an “extended GM
family”, through affinity marketing programs promoted by GM, including:

GM Family First® includes GM employees, dealerships and eligible family
members, numbering almost 15 million prospects nationwide.

Great MovesSM by GMAC includes designated employees of GM suppliers
representing nearly 4.8 million prospects.

GMAC Global Relocation Services (GRS) is one of the largest corporate
relocation firms in the world. GMAC Real Estate Agents are the primary choice for
receiving GMAC GRS corporate buyer referral opportunities, making the world
your marketplace.

In addition, qualified GMAC Real Estate Agents can take advantage of the GM
Supplier Car Discount program, and enjoy discounts when purchasing or
leasing a new GM Vehicle.